Foecon
How Foecon Evolved from a Founder-Led Agency to a Scalable Growth Engine
Foecon, a performance-driven marketing agency specializing in paid media for e-commerce brands, partnered with BridgeWay to build and scale a high-performing overseas team.
The Challenge
After six years of running Foecon, the founder was deeply involved in daily operations. To scale further, reliable, experienced specialists were needed without compromising quality or spending too much time on recruitment and HR.
The Solution
BridgeWay partnered with Foecon to design and execute a long-term overseas recruitment strategy across Meta, Google Ads, and lead generation, and supported onboarding of leadership roles such as CMO.
The Result
- Built a 10-person overseas team supporting all core growth functions
- Successfully onboarded a CMO, enabling leadership beyond the founder
- Saved approximately $350,000 USD annually
- Reduced the founder's involvement in daily operations
- Introduced structure, accountability, and scalable processes in the agency
- Transformed Foecon from a founder-led operation into a thriving, scalable marketing agency
Frederik Ostergaard
Founder @ Foecon
You truly feel supported throughout the entire process. It's structured and well-organized, making it much easier to choose the right candidates. HR support was especially valuable during early challenges—it freed up my time and let me focus on strategy and growth.
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